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EMPOWERING
WORKFORCES
FOR A BETTER
WORLD
G’day, welcome to RWW Group.
When I started RWW Group in 1993, it was just me, a truck, and a mission—to provide businesses with the uniforms and PPE their workers needed to stay protected, connected and motivated on the job. The delivery truck doubled as a dressing room, and I travelled from farm to farm, council to council, ensuring every worker had the right gear to do their job safely.
Your Connected Uniform & Safety Management Supply Chain Partner.
Today, RWW Group is more than a uniform provider— we are a trusted name in enterprise-level uniform and safety management supply chain solutions. And we recognise that what we’re good at empowers workforces for a better world. Our national presence, advanced technology, and responsibility to sustainability sets us apart as a leader in workforce procurement, management and distribution supply chain solutions. As the Australian workforce landscape continues to evolve, our commitment to our clients and partners remains our highest priority. We are pleased to showcase our refreshed brand reflecting our purpose, vision, mission values, and our continued commitment in optimising outstanding uniform and safety management solutions for Australia’s leading organisations and equipping their workforces, Ready to work.
Thank you for being part of our story. We’re excited for what’s ahead, and we look forward to continuing our journey together.
Anthony Firth
CEO & Founder, RWW Group
What Does the New RWW Purpose, Vision and Mission Mean for Customers and Partners?
We now clearly articulate what drives us:
Our purpose: Empowering workforces for a better world.
Our vision: A future where everyone feels protected, connected and motivated at work.
Our mission: We optimise the procurement, sourcing and delivery of outstanding enterprise workforce solutions.
These statements define our ambition—RWW delivers nationwide uniform, safety and workforce resource procurement, management, and distribution with advanced technology, sustainability, and seamless logistics, for enterprise-level organisation’s seeking to optimise their operations.
Our focused team deliver purpose-built connected systems for uniform, specialist workwear management, PPE, warehousing, and distribution. We improve costs, enhance supply chains, and empower your workforce with efficient, sustainable, and innovative solutions - ensuring your team are Ready to work.
What Are RWW Group’s Values?
Be Curious – We are genuinely interested and continually seek to understand the needs of our people, partners and customers, improving the RWW experience to create meaningful, long-term relationships that drive mutual success.
Be First – We continue our track record of driving industry innovation by challenging the status quo. We are unapologetically ambitious in remaining at the forefront of our industry, driving better solutions.
Be Humble – We celebrate our wins yet don’t get complacent. We stay grounded in our rural, community roots by keeping our business focused on value creation, and being responsive to our people, partners, and customers.
What’s changing for you, our valued clients and partners?
Besides enjoying enhancements to all areas of our service, you’ll continue to work with the same trusted account managers, support team and leadership.
You will see some exciting changes to our identity and collateral in the coming months as we progressively roll out updates.