Established in 1993 off the back of an industry need, Anthony Firth, formed the family business in Leeton and started selling uniforms to small businesses throughout the Riverina Region, from a truck that doubled as a uniform store and dressing room.
Solving an industry need and keeping people safe and comfortable has always been in our DNA. To this day we hold this same approach which not only benefits our customers and our wearers, but our employees too.
We take pride in wowing our customers and we achieve this through not only addressing and meeting their immediate needs, but also by taking any opportunity we can to unexpectedly surprise them.
We started from an industry need. The need to keep people safe and comfortable while going about their work. We fitted out a truck and travelled around the Eastern Seaboard states visiting farms and then we moved into local councils. Not long after that we created the high-visibility polo shirt which uncovered the need for government standardisation.
We then moved into the Sydney Metro area which allowed us to tap into the Government Main Roads Department, and the Construction and Mining industries. Anthony Firth’s sons, Brad, Jamie and Jason, joined the expanding business, immediately looking for ways to create efficiencies.
And that’s when Dataspace was born. A uniform management platform that not only reduces production times but guarantees 99% order accuracy.
We then turned it up another notch in 2015 with the Evolution Mining contract, where it was an all-hands-on deck approach as Evolution Mining had three weeks to rebrand from the prior owners. From the success we had with Evolution we were able to tap into larger corporate opportunities.
Many of our larger customers have chosen to work with us purely because we are a family owned and operated uniform supplier. Many competitors in the market operate as a retail model which means they tend to have profit-first as a priority.
When team members join our family they undergo training to learn how we go about business. It’s set pretty early on in the game that our family values roll into the business. We operate with high integrity, we value our customers and their employees’ safety, and first and foremost we are a solutions orientated business – no excuses!
